The Greek tourism sector concluded 2024 with record-breaking performance, setting an optimistic tone for the future.
Although official data from the Bank of Greece is expected in the coming months, a study by PwC presented at the Hellenic Association of Tourism Enterprises (SETE) conference suggests that arrivals could reach an all-time high of 41.6 million.
This would represent a 22.4 per cent increase compared to 2023, when arrivals exceeded 36
