British consumers received some relief to pressure on their budgets in January as a step-up in supermarket promotions meant grocery inflation edged lower following four straight months of rises, according to industry data.
Market researcher Kantar said annual grocery price inflation was 3.3 per cent in the four weeks to Jan. 26, down from 3.7 per cent in last month’s report. Sales rose 4.3 per cent over the period year-on-year.
