
In the digital age, data has become the cornerstone of effective decision-making, offering unparalleled insights and opportunities, Anna Xinistery, general manager of KESEA said.
Yet, the question remains. Are metrics and analytics given the prominence they deserve in Cyprus?
According to Xinistery, while global trends point to a growing reliance on data-driven strategies, Cyprus’ adoption of these tools reveals a mixed landscape of opportunities and challenges.

Xinistery mentioned that Cyprus,